Defining content strategy, breaking down silos, and creating empathy for the audience

I’m honored to be featured in the “Conversations in Content Strategy” series from Canadian content strategy/UX pro Kris Mausser.

Kris’s insightful questions covered some of my favorite topics, including

• getting buy-in for content strategy from an organization’s leaders
• promoting the value of content
• balancing business buy accutane for acne goals and audience needs
• bringing disparate content teams together
• developing empathy personas to gain a common understanding of the audience
• creating change using both formal and informal channels
• content strategy for associations
• staffing for content strategy in the short and long term

Read the full interview.