TL; DR (also known as takeaways): Your culture may be standing in the way of…
I’m honored to be featured in the “Conversations in Content Strategy” series from Canadian content strategy/UX pro Kris Mausser.
Kris’s insightful questions covered some of my favorite topics, including
- getting buy-in for content strategy from an organization’s leaders
- promoting the value of content
- balancing business buy accutane for acne goals and audience needs
- bringing disparate content teams together
- developing empathy personas to gain a common understanding of the audience
- creating change using both formal and informal channels
- content strategy for associations
- staffing for content strategy in the short and long term
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