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I’m honored to be featured in the “Conversations in Content Strategy” series from Canadian content strategy/UX pro Kris Mausser.

Kris’s insightful questions covered some of my favorite topics, including

  • getting buy-in for content strategy from an organization’s leaders
  • promoting the value of content
  • balancing business buy accutane for acne goals and audience needs
  • bringing disparate content teams together
  • developing empathy personas to gain a common understanding of the audience
  • creating change using both formal and informal channels
  • content strategy for associations
  • staffing for content strategy in the short and long term

Read the full interview.

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