When I’m not thinking about websites or content strategy, I’m usually knitting. In fact, I’ve just started a knitting blog where I share knitting-related thoughts and patterns.
Today my worlds intersected a bit. I came across a wonderful post entitled “Goals Written Are Dreams Achieved.” While I’m not planning to sell my knitted objects on Etsy anytime soon, I thought the post really captured best practices for every association, corporation, nonprofit, or entrepreneur.
The post gave four tips for writing and measuring goals. I’ve paraphrased them and added a fifth.
- Write them as positive, declarative sentences.
- Be detailed.
- Share your goals with others, maybe in a blog post or on Twitter.
- Track the progress of your goals.
- Review and refine them on a regular basis.
For a website, content strategy is key to enabling your business to meet its goals.