This came in the mail yesterday. I'm thrilled to see it in print. More important,…
When I’m not thinking about websites or content strategy, I’m usually knitting. In fact, I’ve just started a knitting blog where I share knitting-related thoughts and patterns.
Today my worlds intersected a bit. I came across a wonderful post entitled “Goals Written Are Dreams Achieved.” While I’m not planning to sell my knitted objects on Etsy anytime soon, I thought the post really captured best practices for every association, corporation, nonprofit, or entrepreneur.
The post gave four tips for writing and measuring goals. I’ve paraphrased them and added a fifth.
- Write them as positive, declarative sentences.
- Be detailed.
- Share your goals with others, maybe in a blog post or on Twitter.
- Track the progress of your goals.
- Review and refine them on a regular basis.
For a website, content strategy is key to enabling your business to meet its goals.