TL; DR (also known as takeaways): Your culture may be standing in the way of…
and other ways executives care about content strategy
How does content strategy deliver on issues CEOs care about? The best way to find the answer to this question is to ask the CEOs themselves.
CEOs focus on measurable business results, smooth processes, and confirmation that the organization is using its resources most effectively. And content plays a significant role in all three of these.
To learn more, I spoke with four association CEOs whose organizations have advanced-level content strategy. See their insights on the Boye & Company blog.