Key elements for building a content strategy

I’m so pleased that Altimeter interviewed Content Company for their latest report and included our perspectives. Special thanks to Mat Zucker, who recommended us, and Omar Akhtar, for capturing multiple perspectives about content strategy.

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The content strategy question cycle
When organizations want to get more strategic about their content – when they want it to be more effective, more efficient, and advance their goals, they turn to content strategists. The simple question "What kind of content should we create?" can and should lead to more! Learn what to ask and how to answer.

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