Organizations succeed when they provide offerings – programs, products, services, resources, information and tools –…
or, how content strategy challenges are keeping your CEO up at night
Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers:
- A list of business problems caused by a lack of content strategy
- How to communicate the value of content strategy
- The culture changes that content strategy may require/cause
- Potential approaches for getting executive buy-in
I’d love to hear your stories too!