TL; DR (also known as takeaways): Your culture may be standing in the way of…
Earlier, I wrote a post outlining the steps in the content lifecycle:
- Conceive and set goals
- Maintain and measure
Here is a worksheet that will help you develop and capture criteria for each step in the lifecycle. I’m surprised no one has created something like this already.
Content Lifecycle Criteria Worksheet (.xlsx, 48k)
This worksheet fills in a gap for content audits that has always been missing.
In doing a content audit, content strategists make recommendations for what action to take with existing content — but what are those recommendations based on? This worksheet transform qualitative, one-off evaluations into consistent criteria, enabling multiple people to audit content for a large site.
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This is very interesting, I’d love to see an example that’s been filled in to get a better idea how to use it.