Content lifecycle criteria worksheet: The missing piece of content audits

Earlier, I wrote a post outlining the steps in the content lifecycle:

1. Conceive and set goals
2. Create
3. Publish
4. Promote
5. Maintain and measure
6. Retire

Here is a worksheet that will help you develop and capture criteria for each step in the lifecycle. I’m surprised no one has created something like this already.

Content Lifecycle Criteria Worksheet (.xlsx, 48k)

This worksheet fills in a gap for content audits that has always been missing.

In doing a content audit, content strategists make recommendations for what action to take with existing content — but what are those recommendations based on? This worksheet transform qualitative, one-off evaluations into consistent criteria, enabling multiple people to audit content for a large site.