Content strategy: Do it before you redesign your website
Many organizations are faced with the decision whether to address their content strategy challenges before or during a website redesign.…
How to recover from being a content hoarder
This is a follow-up post to "Are you a content hoarder?" where we explored why people hold onto content long…
Are you a content hoarder? Time to declutter! (part 1)
You may watch the reality show "Hoarders" or the news stories about these extreme collectors -- lots of folks do.…
Creating a content strategy knowledge base
The members of the online content strategy community are enthusiastic about the idea of creating/curating a knowledge base of content…
How to stop producing content you don’t need
Before your organization creates content, ask yourselves five important questions: How do we know our audience wants/needs this? 1a. What…
How to evaluate a content strategy proposal
So you’ve realized that your organization needs a content strategy. Congratulations! If you are like most organizations, you know…
40+ signs that your organization lacks a content strategy
It’s easy to tell when an organization doesn’t have a content strategy. Here are some ways I’ve seen most often:…
How to adopt content strategy? Crawl, walk, then run
The report Association Content Strategies for a Changing World <bit.ly/assn-content-strategy-report> identified 17 tactics, or activities, that comprise content strategy. These…
The building blocks of content strategy
I've been thinking about content strategy a lot lately. One of the most common questions I see in communities and…
Effective content takes commitments
If your organization has a content strategy, it means that you have at least some of the following: strategies for…