Creating a content strategy knowledge base
The members of the online content strategy community are enthusiastic about the idea of creating/curating a knowledge base of content…
The members of the online content strategy community are enthusiastic about the idea of creating/curating a knowledge base of content…
Before your organization creates content, ask yourselves five important questions: How do we know our audience wants/needs this? 1a. What…
So you’ve realized that your organization needs a content strategy. Congratulations! If you are like most organizations, you know…
It’s easy to tell when an organization doesn’t have a content strategy. Here are some ways I’ve seen most often:…
The report Association Content Strategies for a Changing World <bit.ly/assn-content-strategy-report> identified 17 tactics, or activities, that comprise content strategy. These…
I've been thinking about content strategy a lot lately. One of the most common questions I see in communities and…
If your organization has a content strategy, it means that you have at least some of the following: strategies for…
Before you can create content that is effective – i.e., that achieves its goals – it’s critically important to look…
My article, "Calculating the True Requirements for Content Staffing," was published in June 2018 article in UX Booth, a popular…
Our organizations still publish content as we always have: each department with its own charge, individual expertise, and separate content.…