TL; DR (also known as takeaways): Your culture may be standing in the way of…
Here’s a handful of do’s and don’ts about using Pinterest effectively and joining the community.
- DO decide who you are on Pinterest. Are you getting married, promoting your real estate business, collecting cool things for yourself? That can certainly evolve, but it’s a good idea to start somewhere.
- DO start your Pinterest experience by pinning some things — pictures from newsletters, blogs, websites, or your computer…infographics, photos, recipe images, aspirations, etc. I’ve found the “Pin it” browser plugin to be really helpful.
- DO explore who’s on Pinterest and see what they do and how they use it.
- DON’T follow people before you have some boards set up. I follow people because I like their taste and feel that I can relate to what they put up. If you haven’t put anything up, I don’t know whether to follow you or not.
- DO add your own comments to things you repin. Your voice is a great asset to you on Pinterest!
- DO comment on what others pin — also a great way to lead other curious folks to your page. (Another reason to have boards set up and populated — to inspire people who visit your page to follow you!)
Do you have any others?
(Note: Since I originally published this post, I found several other good posts about Pinterest content strategy: