If your organization had a content strategy, you would have A holistic vision for how…
My article on this topic was published today in UX Booth, an online journal for user experience professionals.
In order for a strategic, holistic approach to content to be adopted throughout a large organization, management must buy in. They’ll do that if they see the connection between content problems and business goals.
Be sure to check out the piece to get the full perspective, including case studies and real-life stories.