Creating a content strategy knowledge base
The members of the online content strategy community are enthusiastic about the idea of creating/curating a knowledge base of content…
How to evaluate a content strategy proposal
So you’ve realized that your organization needs a content strategy. Congratulations! If you are like most organizations, you know…
40+ signs that your organization lacks a content strategy
It’s easy to tell when an organization doesn’t have a content strategy. Here are some ways I’ve seen most often:…
So, you’re thinking about doing a content audit?
A content audit—inventory and analysis of the content you have today—is a cornerstone activity in any content strategy endeavor. In…