Your content needs a lifecycle
One way online content differs from print is that it should have a lifecycle. In print, once something is published,…
To grow your audience, become a DJ for your content
You may be wondering what topics to focus on for your website's home page, as the centerpiece and subject line…
Why the MOOC’s definition of content strategy is dangerous
This week saw the launch of a new free online course – a MOOC (massive open online course). The course…
Please take the content strategy community survey
Recently, I invited folks from various content strategy communities to help form an organization for our profession. About 25 people…
Guest post: What when why where who how
This post was anonymously written as part of Blog Secret Santa. There's a list of all Secret Santa posts, including…
How can libraries get smarter about their digital content?
On September 20, 2013 I led a workshop for LACONI, an association of 150 Chicago-area websites. The smart participants (of…
Defining content strategy, breaking down silos, and creating empathy for the audience
I'm honored to be featured in the "Conversations in Content Strategy" series from Canadian content strategy/UX pro Kris Mausser. Kris's…
The hierarchy of content needs: A new model for creating and assessing content
Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs. As explained in the…
My Confab presentation: Working with a Content Surplus
I've just returned from Confab Minneapolis, the content strategy conference, which took place June 3-5. What a wonderful experience --…
10 content strategy lessons I have learned
In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth…