Why the MOOC’s definition of content strategy is dangerous
This week saw the launch of a new free online course – a MOOC (massive open online course). The course…
This week saw the launch of a new free online course – a MOOC (massive open online course). The course…
Recently, I invited folks from various content strategy communities to help form an organization for our profession. About 25 people…
This post was anonymously written as part of Blog Secret Santa. There's a list of all Secret Santa posts, including…
On September 20, 2013 I led a workshop for LACONI, an association of 150 Chicago-area websites. The smart participants (of…
I'm honored to be featured in the "Conversations in Content Strategy" series from Canadian content strategy/UX pro Kris Mausser. Kris's…
Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs. As explained in the…
I've just returned from Confab Minneapolis, the content strategy conference, which took place June 3-5. What a wonderful experience --…
In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth…
In my work with various clients, I find that many people see content strategists as only outsiders involved when a…
or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup…