Lessons learned from a massive content audit
Have you ever audited 135,000 web pages, directories, and documents? I did (with help), and I wrote about the four…
“DTDT”* or, what we mean when we say “content” and “content strategy”
What is "content?" Content is really everything an organization does and offers. Product data, event details, program information, etc., is…
Creating smart, sustainable URLs
URL structure isn't necessarily fun to think about. It's not sexy. But it is an important foundation to the success…
Before thinking about tech, solve your business problems
Content management systems have been around for almost two decades, but we’re still talking about how much we hate them…
Declutter your website: Keep what works, eliminate the rest
Are you a content hoarder? If so, you're not alone! Many content-rich organizations have websites that are weighed down with…
Content lifecycle criteria worksheet: The missing piece of content audits
Earlier, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain…
What is content strategy?
An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.
Let’s talk about migration
Content migration is such a tricky term. It sounds so easy sometimes – just set up an automated tool to…
7 steps to resolving the line between internal and external audience needs
In many of the projects I work on, when I analyze content, I discover that there are big pockets of…
A new introduction to the content strategy survey
March 2014 (I am publishing this in response to other materials that have been published regarding the survey from the…