Many organizations are faced with the decision whether to address their content strategy challenges before…
My article, “Calculating the True Requirements for Content Staffing,” was published in June 2018 article in UX Booth, a popular online journal for user experience professionals. Many — probably most — organizations understaff for sustainably effective content. The article explores the reasons for this, and the consequences.
But probably the most important piece of the article is the calculator I created to determine how much staffing YOUR organization needs for your ongoing content needs: http://bit.ly/content-staffing-calculator. This calculator quantifies the time it takes for the full content lifecycle and accounts for the fact that there’s a balance between subject-matter experts and content creators/publishers for each task in the lifecycle. It also allows that there might be a different balance for different kinds of content. And it’s customizable, because the balance varies for each organization. I’m really excited about the calculator, since I haven’t seen anything like it before.
I’d love to hear your comments/feedback about it.