Managing the politics of content

As content strategists know, organizations have trouble producing good content. Budgets and programs are siloed, content creators don’t know each other, and the power to NOT change is strong.

These challenges affect social media, intranets, e-newsletters, and websites. And they have major implications: Audiences can’t find what they’re looking for, contradictory or outdated information remains online – and the organization doesn’t meet its business goals.

Content strategy can inspire transformation. This talk’s five lessons will help content strategists provide the foundation for transformational change in the organizations they work in or with.

I presented this talk at a virtual meetup hosted by UX Content Design NYC in May 2020. Many thanks to Melinda Belcher and the UX content team at MasterCard for making this event happen!

And here are the slides, in case they are helpful: