Why FAQs are not effective web content
Almost every website I consult on has a collection of Frequently Asked Questions, also known as FAQs. I always counsel…
Almost every website I consult on has a collection of Frequently Asked Questions, also known as FAQs. I always counsel…
I’ll say it: The web contains far too much content presented in the form of a document: PDF, Word document,…
I recently asked my online networks a question: What is your biggest content strategy challenge: Goals, findability, consistent voice, ownership,…
Here are some readings about content strategy and related topics that have resonated with me in the last several weeks.…
I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy: The…
Wednesday was a day of mourning. I couldn't concentrate, couldn't work. The streets in my neighborhood were eerily quiet, as…
Having a content strategy means that you have a good understanding of everything about your organization's content: Who, what, when,…
People + Content + Tech = Success Content is the lifeblood of every organization’s work. It includes all programs, products,…
Here are some readings about content strategy and related topics that have resonated with me in the last several weeks.…
Content strategy is a journey that takes careful planning and management. The end result: Your content will help your organization…