So, you’re thinking about doing a content audit?
A content audit—inventory and analysis of the content you have today—is a cornerstone activity in any content strategy endeavor. In…
A content audit—inventory and analysis of the content you have today—is a cornerstone activity in any content strategy endeavor. In…
Before you can create content that is effective – i.e., that achieves its goals – it’s critically important to look…
My article, "Calculating the True Requirements for Content Staffing," was published in June 2018 article in UX Booth, a popular…
Clear, Compelling Vision This is the heart of the content strategy endeavor: to create the vision for a new way…
(as published in Associations Now Plus, May 2018) By creating an organization-wide content strategy, your association can seize more opportunities…
Our organizations still publish content as we always have: each department with its own charge, individual expertise, and separate content.…
Tips for making the business changes to enable and support your organization in publishing better content. Update, Jan. 2020: I'll be…
Before you do any content marketing, get your content strategy in order First, some definitions: Content strategy is defining…
I co-wrote this white paper back in April 2003. My co-author was Leslie O'Flahavan, who runs EWriteOnline. Almost 1,000 people…
I’ve seen a surge in questions lately about content calendar software. This blog post is by popular request. Before sharing…