How to bring your content strategy to life
Tips for making the business changes to enable and support your organization in publishing better content. So, you have a set…
Content strategy before content marketing
Before you do any content marketing, get your content strategy in order First, some definitions: Content strategy is defining…
The Top 25 Things Every Content Management Vendor Should Know About What their Customers Want
I co-wrote this white paper back in April 2003. My co-author was Leslie O'Flahavan, who runs EWriteOnline. Almost 1,000 people…
Content calendars – the why, the what, and the how
I’ve seen a surge in questions lately about editorial calendar software. This blog post is by popular request. Before sharing…
Why FAQs are not effective web content
Almost every website I consult on has a collection of Frequently Asked Questions, also known as FAQs. I always counsel…
PDF dos and don’ts
I’ll say it: The web contains far too much content presented in the form of a document: PDF, Word document,…
Your content challenge is really a people challenge
I recently asked my online networks a question: What is your biggest content strategy challenge: Goals, findability, consistent voice, ownership,…
Content strategy readings
Here are some readings about content strategy and related topics that have resonated with me in the last several weeks.…
5 ways content strategy will help your organization
I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy: The…
Moving forward, and focusing on what’s important
Wednesday was a day of mourning. I couldn't concentrate, couldn't work. The streets in my neighborhood were eerily quiet, as…