TL; DR (also known as takeaways): Your culture may be standing in the way of…
To measure the success of the content in your organization’s newsletter, don’t just stop at click-throughs. Metrics like that can tell the story of the success of the newsletter as a vehicle. However, they don’t go far enough to measure the success of the content. To do that, you need go deeper to understand the audience and goals for the content, and assess whether the content did, indeed, achieve its goals.
I was pleased to discuss this topic with Associations Now in February 2023:
What were your takeaways from this article? I’d love to know!