Online content: Give your audience what it wants
Imagine that your company has just released an upgraded piece of equipment. On your website, you post the marketing description,…
Why and how to break your website’s content into pieces
We call them web pages – and they look like pages, with a set of content displayed together in one…
Which risk is bigger — communicating, or not communicating?
I was one of 100 people to attend the presentation of the findings from Edelman's 2012 Trust Barometer survey yesterday.…
The two faces of content strategy
I had a really interesting conversation last week with Tim Frick, owner of Chicago web design firm Mightybyes, about content…
The critical essence of content strategy
In the years that I've been practicing content strategy (since 1999), I've often asked myself why organizations have been slow…
SEO is like the game of jeopardy
(I first wrote about this concept back in 2006, and the notion is even more true now.) Optimizing your Web…
Goals written are dreams achieved
When I'm not thinking about websites or content strategy, I'm usually knitting. In fact, I've just started a knitting blog…
Content strategy — the who, what, when, where, why, and how of content
People come to your site to learn something or do something, and your content strategy needs to reflect that you…