How can libraries get smarter about their digital content?
On September 20, 2013 I led a workshop for LACONI, an association of 150 Chicago-area websites. The smart participants (of…
Defining content strategy, breaking down silos, and creating empathy for the audience
I'm honored to be featured in the "Conversations in Content Strategy" series from Canadian content strategy/UX pro Kris Mausser. Kris's…
The hierarchy of content needs: A new model for creating and assessing content
Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs. As explained in the…
My Confab presentation: Working with a Content Surplus
I've just returned from Confab Minneapolis, the content strategy conference, which took place June 3-5. What a wonderful experience --…
10 content strategy lessons I have learned
In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth…
How to choose digital tools and channels for your association
In your association, you need a good way to make smart decisions about which tools and channels to adopt. It's…
Content strategy: A two-way mirror between you and your audience
In my work with various clients, I find that many people see content strategists as only outsiders involved when a…
5 tips for LinkedIn success
A few weeks ago, my friend and colleague Leslie O'Flahavan of eWrite Online, a wonderful teacher of online and business…
Selling content strategy to management
or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup…
What, exactly, is YOUR content strategy?
I've been increasingly struck by how focused content strategy practitioners are on our profession's tools and tactics -- content audit,…