Content lifecycle criteria worksheet: The missing piece of content audits
Earlier, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain…
What is content strategy?
An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.
Let’s talk about migration
Content migration is such a tricky term. It sounds so easy sometimes – just set up an automated tool to…
7 steps to resolving the line between internal and external audience needs
In many of the projects I work on, when I analyze content, I discover that there are big pockets of…
A new introduction to the content strategy survey
March 2014 (I am publishing this in response to other materials that have been published regarding the survey from the…
Your content needs a lifecycle
One way online content differs from print is that it should have a lifecycle. In print, once something is published,…
To grow your audience, become a DJ for your content
You may be wondering what topics to focus on for your website's home page, as the centerpiece and subject line…
Why the MOOC’s definition of content strategy is dangerous
This week saw the launch of a new free online course – a MOOC (massive open online course). The course…
Please take the content strategy community survey
Recently, I invited folks from various content strategy communities to help form an organization for our profession. About 25 people…
Guest post: What when why where who how
This post was anonymously written as part of Blog Secret Santa. There's a list of all Secret Santa posts, including…