In order for content strategy practices, policies, and processes to stick in an organization, you…
Having a content strategy means that you have a good understanding of everything about your organization’s content: Who, what, when, where, why, and how.
- Do you know who you’re creating for, and why?
- Do you know what tools you’re using to publish content and share it, and know when and how you’ll do that?
- Do you know who’s creating your content, and reviewing it – and do they have the skills and time they need?
Download our content strategy checklist (Word, 37k) to see the complete list of things to think about in formulating your content strategy.
Don’t know the answer to all of these questions? You are not alone! If you need help developing the answers, get in touch with us today!