A lesson in content types
A key task in conducting a content audit is determining what content types exist. Creating and managing content by type…
Roadmap to content strategy success, part 1
Content strategy – that is, creating content in a strategic way so it helps your organization reach its business goals…
How to sell content strategy to management
My article on this topic was published today in UX Booth, an online journal for user experience professionals. In order…
How associations can attract and retain members with a content strategy
Content – programs, products, services, events, etc. – represents the value that associations produce. Creating, publishing, and managing that content…
Before thinking about tech, solve your business problems
Content management systems have been around for almost two decades, but we’re still talking about how much we hate them…
Declutter your website: Keep what works, eliminate the rest
Are you a content hoarder? If so, you're not alone! Many content-rich organizations have websites that are weighed down with…
Content lifecycle criteria worksheet: The missing piece of content audits
Earlier, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain…
7 steps to resolving the line between internal and external audience needs
In many of the projects I work on, when I analyze content, I discover that there are big pockets of…
The hierarchy of content needs: A new model for creating and assessing content
Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs. As explained in the…
My Confab presentation: Working with a Content Surplus
I've just returned from Confab Minneapolis, the content strategy conference, which took place June 3-5. What a wonderful experience --…